01Selected case studyCU
Custom Collectibles
A human-led system for custom product at scale
Custom product · Creative operations · Production
TASTE IS REQUIRED · Selected work
Commercial stories,
directed by judgment.
Each case connects the brief to the decisions, artifacts, production realities and proof.
Flagship and supporting cases
02Selected archiveSA
Saba
One product story across product and commerce
Packaging · E-commerce · Creative systems
03Archival selection3D
3D Light FX
From entertainment IP to manufacturable light
Art direction · Approvals · Manufacturing
04Archival selectionBL
Black & White
Product at retail scale
Licensing · Product development · Team leadership
Flagship self-initiated case study
Taste Is Required / Brand, collection + commerce
A whole retail world, built in six days.
A connected experiment in research, visual identity, product architecture, avatars, campaign, a Cher-inspired Dress Me interaction and a working storefront.- Brand system
- Drop 01
- Campaign
- Live commerce
